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The Surprising Reason Koreans Don’t Buy Red Underwear for Valentine’s Day

Estimated reading time: 8 minutes. Image sources, edited: Summer Yolo Shop, KoBiz. Go clothes shopping in East Asia at the moment, and it seems impossible to avoid all the red underwear. But it’s not because of Valentine’s Day. It’s because red is considered a lucky color by the Chinese, and the Lunar New Year’s celebration […]

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