Rare, 1970s English-language alcohol commercial for overseas audiences is a cringeworthy example of gendered self-Orientalism Estimated reading time: 4 minutes. Featuring actors Yu Ji-in and Shin Yeong-il, it’s her timidity that strikes me most about this 1975 commercial for Jinro ginseng wine. For in that era of draconian but well-publicized birthrate-reduction policies, monthly pill commercials … Continue reading “With Throbbing Heart and Trembling Hands, the Groom Undresses the Waiting Bride, to Unveil the Mystery”
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